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Generative artificial intelligence (AI) will have been the trend of the year 2023. But what is the level of adoption by brands of this "new" technology widely democratized by ChatGPT ? According to the latest report from the Capgemini Research Institute entitled "Generative AI and the evolving role ...

Study carried out from January 1 to December 11, 2015 by the Big Data Paris congress and Logmatic.io (data processing platform) on the basis of public data from the web, social networks and the press on the theme of Big Data. More than 450,000 messages were collected this year on the theme of Big ...

Searching for relevant information on the internet can be time-consuming. However, a serious content curation strategy has several advantages.

By citing reliable external sources, the company expands its network . Indeed, when it shares the content of a brand or an influential personality, it is ...

Once adored, now maligned, the Data Management Platform (DMP) has no choice but to flex its muscles - in this case its performance indicators. The technological tool can count on Yann Lachesnais, director of communication and digital marketing at Sofinco, and speaker with the "marketing technologist ...

The consequence of this increasingly pressing need is the boom experienced by natural referencing agencies in recent years. Today, the sector has around ten major players (each SEO agency in this category has several dozen employees) and more than 150 smaller agencies. The Île-de-France region ...

Natural referencing is composed of several categories of optimization techniques. On-page SEO groups together a set of actions carried out on a website to optimize it . In on-page SEO, the work can be divided into several categories: the editorial aspect, the technical aspect and the structural ...

For 8 years, AXA Luxembourg has been working with Vanksen for its acquisition and conversion challenges. In this market of 600,000 inhabitants, growth is achieved with new arrivals. " Six years ago, we made the choice to redefine our media investment strategy and focus our efforts on the digital ...

The France Num system aims to support the digital transformation of VSEs and SMEs. Since its first edition, the France Num barometer has been surveying a significant sample of French VSEs and SMEs to better understand their perception and uses of digital technology. Here are the results of the 2024 ...

Before you start selling online, you need to identify the market in which it is located, understand its challenges and know how and where to position yourself in relation to it. In this article, we present the best practices to adopt in order to launch yourself in this trendy market that is e ...

Marketing comes with a sea of data and a glut of repetitive tasks. Yet keeping that data organized and mining it for insights can provide a competitive edge in the market. And those day-to-day tasks aren’t going anywhere.
Rising to the challenge are marketing automation solutions which can provide ...