In this more than favorable context, a qualitative and innovative structure has every chance of growing quickly. For example, the SEO agency Eskimoz (leader in its market) has gone from 6 to 80 employees in middle east mobile number list three years, with a growth of 3000%. At the beginning of the year, the agency raised 17 million euros to finance a plan to conquer the European continent, starting with the opening of branches in Brussels, Madrid, London and Berlin. This is a special case of an SEO agency in full expansion; but it is proof that the market is developing at high speed.
The reasons for the success of the SEO agency
In France, SEO agencies employ more than a third of the workforce. According to a survey conducted by SEO Camp, 37.8% of SEOs work within an SEO agency, 34.2% work for an advertiser (known as "in-house" SEOs), and 14.4% are freelancers. The others are hired by marketing firms or publishers.
This agency structure offers a significant advantage: the pooling of skills. These entities are organized in such a way as to have the necessary know-how to respond to all of the digital issues of companies. And not just in terms of natural referencing: the services offered cover advertising campaigns, social strategies, inbound marketing - all themes covered on the Eskimoz SEO blog . They can also guarantee constant monitoring of projects, regardless of internal movements. Basically, if a company is followed by a dedicated SEO and the latter takes a leave, the interim is facilitated by the existence of clearly identified business processes.
There is also strength in numbers. Large SEO agencies have several dozen seasoned SEO specialists. In a sector that evolves as quickly - and as unpredictably - as natural referencing, each individual becomes a link in a value chain that is all the more solid because it can count on in-depth personal skills.
