By citing reliable external sources, the company expands its network . Indeed, when it shares the content of a brand or an influential personality, it is more likely to be shared. This practice allows it to gain additional subscribers.
Content curation saves the marketing team money . Because whatsapp number list creating regular content takes time and money. On the other hand, relaying existing information is less time-consuming. Let's be clear, a content marketing strategy is not limited to content curation. The company must find the right balance between relayed and original articles .
Content curation allows the brand to stand out from the competition . This practice provides high value-added information to its prospects and customers. By adding its expertise, it retains the attention of its target. In addition, the brand positions itself as an opinion leader in its field.
