Natural referencing is composed of several categories of optimization techniques. On-page SEO groups together a set of actions carried out on a website to optimize it . In on-page SEO, the work can be divided into several categories: the editorial aspect, the technical aspect and the structural aspect. This term is often opposed to off-page optimization. The latter focuses mainly on backlinks and actions on social networks. However, the two techniques are complementary and form overall SEO.
Optimizing on-page SEO with the editorial aspect
The content
In traditional SEO practice, optimizing a text relies on using a large cell phone number list number of keywords. This time is over with the arrival of new tools that can weight terms and analyze theme groups in order to propose relevant terms.
Nowadays, a few important keywords are no longer enough to write a text. The latter must include entire clouds of terms. The richness of the semantic fields means that the article in question addresses a subject in a precise way . Therefore, the algorithm considers that the text is relevant for the user.
The structure of the texts
The structure here refers to Hn tags. They allow you to prioritize and organize the content into several paragraphs and subparagraphs . These tags make it easier for the algorithm and Internet users to read.