We did not only want to present our products but develop our consulting position by offering adapted content" . Since then, Mathieu Lafond and Vanksen have analyzed the performance of each europe cell phone number list page on a daily basis " in a logic of continuous optimization, so that our site contributes to generating leads for our agencies" . In order for the site to perform as well as possible and generate the maximum conversion, Mathieu Lafond and the Vanksen teams carry out monthly monitoring and detailed quarterly updates to constantly refine the SEO strategy. " The effects were immediate on traffic and site performance.
But it is essential to make constant adjustments to stay at the top of Google results" . Because the effects of SEO often present a certain inertia, AXA Luxembourg has activated the SEA lever to amplify the effects of the strategy. Between 2022 and 2023, the AXA site generated 92% more leads across all channels. " For 3 years, we have recorded very satisfactory results, with annual growth of more than 50%, confides Mathieu Lafond, because we have expanded the editorial scope of our site and our blog. All content is produced internally and then optimized in terms of SEO by Vanksen" . A task that is all the more complex since the site is available in 3 languages.
