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Tanba City in Hyogo Prefecture was listed as one of the municipalities at risk of disappearing. The challenge for Tanba City is to maintain the vitality of the town and establish a sustainable society even as the population declines.


Over the three years from 2017 to 2019, we carried out various ...

While the Chubu region is home to many attractive tourist destinations, such as Mount Fuji, Hida Takayama, and the Izu Peninsula, the challenge is that transportation to these destinations from urban areas such as Nagoya is inconvenient.


It is necessary to develop round-trip tickets that can be ...

One of the features of "Machiage" is that it can pinpoint and appeal to groups that have a high affinity with each policy set by a local government. In addition, it is possible to deliver advertisements at a low cost per click to target users who want to convey the appeal of the local government ...

When browsing any website, including local government websites, users want to be able to find the information they are looking for quickly and without stress.

Therefore, local government websites must be constructed so that various information can be accessed smoothly from the top page. It is ...

Cookieless tracking is the collection of user data and information without the use of web cookies (data trackers containing personal identifiers), either because the user has rejected them or because they are not allowed. This method is gaining popularity due to many tracking restrictions and ...

Case 1: Three times more conversions and 22% lower CPL for laser engraving services
Business: Laser engraving studio
Objective: Increase conversions and reduce customer acquisition cost (CPL).
Solution: Implement a scaling strategy.
Result: Conversions increased threefold, and customer acquisition ...

This strategy is no longer relevant, as from June 1, 2021, access is only open to customers who already have active campaigns with it.
Previously, the "Maximize conversions with ROI cap" strategy allowed you to optimize campaigns to achieve the maximum number of conversions while maintaining a ...

Despite the supposed usefulness of the function, for many advertisers it does not always work as expected: in some cases, autotargeting brings relevant traffic that converts into leads at a good price, and sometimes advertisers receive a large amount of "junk" traffic, which they have to cut off in ...

Search contextual advertising in Yandex gives advertisers the opportunity to attract the attention of potential customers who are actively searching for information on a specific topic, product or service.

Yandex has several placement locations where search advertising can be shown. The choice of ...

Yandex Audiences is a tool for creating target groups for advertising campaigns, where you can set up:

Segments based on customer base data, including phone numbers and email addresses.
Audiences similar to current customers (look-alike), created based on information from CRM and segments collected ...