Search contextual advertising in Yandex gives advertisers the opportunity to attract the attention of potential customers who are actively searching for information on a specific topic, product or service.
Yandex has several placement locations where search advertising can be shown. The choice of placement location depends on the bid amount: the higher the bid, the greater the chance of getting to the top positions.
Let's take a closer look at the possible places for displaying advertising:
Premium impressions (special placement) occupy the highest position above the search results, located directly above the organic results. This allows ads to receive maximum attention and, accordingly, more paraguay consumer email list clicks. Yandex search advertising is designed so that the CPC here will be higher due to competition for top positions.
special placement in contextual advertising
In order for your site to be included in the display block with an extended Yandex snippet, it is important:
correctly format the title and text of the ad,
use a quality favicon,
add quick links to the menu,
include information about the company or products in the description,
add images and rating (if applicable),
add contact information,
use microdata to structure data.
This also applies to advertising in search suggestions.
Contextual advertising in suggestions
The remaining ad impressions will appear in a block below the search results or in other places on the search results page, such as to the right of the search results. While these ads may receive less attention than premium impressions, they offer a more cost-effective way to reach an audience.
Ads at the bottom of the Yandex page
Contextual ads visually resemble standard search results, but they are labeled “Advertisement” because these ads are placed under an agreement between the advertiser and Yandex.
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