Case 1: Three times more conversions and 22% lower CPL for laser engraving services
Business: Laser engraving studio
Objective: Increase conversions and reduce customer acquisition cost (CPL).
Solution: Implement a scaling strategy.
Result: Conversions increased threefold, and customer acquisition cost (CPL) decreased by 22%.
Details:
In the first stage, the Optimizer analyzed historical data, tested different bids and optimized the settings to reduce CPL as much as possible.
Changes have been made to keyword bids, and ineffective tunisia consumer email list parameters such as non-target age groups and geographic regions have been disabled.
The first results appeared after two weeks, the full effect was achieved in three months.
The campaign was optimized with a 25% budget increase.
Proceed to the full description of the case .
Case 2. Increased conversions with a stable CPL indicator for a bank
Business: Bank.
Objective: Increase the number of conversions while maintaining a stable CPL.
Solution: Implementation of a scaling strategy.
Result: The number of conversions increased by 17%, while the cost of attracting a client remained stable.
Details:
The optimizer was trained for one week, testing different rates and adjusting parameters.
Ineffective keywords and sites were disabled, and bids were set for the most convertible parameters.
Significant results became noticeable within a month.
The campaign was optimized while maintaining the current budget, with funds being reallocated to more effective keywords and platforms.
For more details, please see the full case study .
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