Cookieless tracking is the collection of user data and information without the use of web cookies (data trackers containing personal identifiers), either because the user has rejected them or because they are not allowed. This method is gaining popularity due to many tracking restrictions and privacy regulations.
Content
Why is it important to collect data without using cookies?
Changes in browser restrictions
Increased use of ad blockers
What's the bottom line?
Why is it important to collect data without using cookies?
Third-party cookies are small pieces of code that are stored on a domain other than the domain of the website the user is visiting. They are typically used to display relevant advertising and track the user's online activity, as well as to collect information about their online behavior, such as:
what he clicked;
his search history;
time spent on a particular web page.
These cookies are used by advertising platforms and website turkey consumer email list tracking tools such as Yandex Metrica or Google Analytics, providing valuable data that allows companies to:
evaluate website performance,
create accurate consumer profiles,
inform successful advertising and marketing campaigns,
and ultimately provide a more personalized user experience.
In recent years, recognizing and tracking customers has become increasingly challenging due to growing privacy concerns that have caused irreversible changes in the digital marketing world.
Some of these changes include:
Regulation of the use of cookies,
Changes in browser restrictions,
Increased use of ad blockers.
Regulation of the use of cookies
Cookie regulation in Europe and Russia differs significantly, reflecting different approaches to user privacy.
Regulation in Europe
In Europe, the use of cookies is strictly regulated by the General Data Protection Regulation (GDPR) , which came into force in May 2018. Under the GDPR, companies must obtain explicit consent from users to process their personal data, including installing cookies that are not strictly necessary for the operation of the website. Users must be able to easily refuse unnecessary cookies and manage their privacy settings.
The European Directive on Privacy and Electronic Communications (ePrivacy Directive), also known as the “ Cookies Directive ,” further clarifies that access to information on a user’s device (including cookies) is only possible with the user’s explicit consent, unless such access is necessary to provide the requested service.
Regulation in Russia
In Russia, cookie regulation is less strict than in Europe. Legislation in this area includes Federal Law No. 152-FZ “On Personal Data” , which requires consent to the processing of personal data, but does not pay as much attention to the use of cookies. The need to inform users about cookies is often implemented through the privacy policy on websites, but explicit consent to install cookies is usually not required unless this leads to the processing of personal data.
In Russia, there are no special legislative acts similar to the ePrivacy Directive that would regulate the use of cookies in detail. But it is important to note that Russian companies operating in the European Union are required to comply with the GDPR.
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