Despite the supposed usefulness of the function, for many advertisers it does not always work as expected: in some cases, autotargeting brings relevant traffic that converts into leads at a good price, and sometimes advertisers receive a large amount of "junk" traffic, which they have to cut off in various ways. Because of this, many PPC specialists are unhappy with the fact that automatic targeting has become mandatory and cannot be completely disabled. True, only in search. In YAN, you can still do it!
To deactivate mandatory autotargeting in YAN, select the appropriate category from those offered in the search groups, as shown in the attached image. It is usually recommended to enable only the first senegal consumer email list two options, disabling all the others. When working with queries containing brand mentions, it is preferable to use the second or third categories.
How else can you disable mandatory autotargeting in Yandex.Direct? To ensure quality traffic from search, you can prevent impressions by autotargeting or any keyword by reducing the bid to the minimum level. This will simply prevent ads from winning auctions for impressions.
Let's consider which strategies for working with automatic targeting in Yandex.Direct give the most acceptable results and give recommendations on improving the quality of incoming traffic and controlling mandatory autotargeting. You will be able to learn more about how to collect and group semantics, create materials taking into account the features of autotargeting and reduce "garbage" traffic so as not to waste the budget on non-targeted impressions.
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