How to set up segments in Yandex Audience

[moniya12]

Yandex Audiences is a tool for creating target groups for advertising campaigns, where you can set up:

Segments based on customer base data, including phone numbers and email addresses.
Audiences similar to current customers (look-alike), created based on information from CRM and segments collected through Metrica.
Audiences created from segments shared with you.
To create a segment in Yandex Audiences, use the corresponding section of the service. When uploading a contact list, it must contain at least 100 entries.
Segments in Yandex Audience
When you set up an audience using data from Metrica, select the appropriate audience type and specify the Metrica counter number to collect the relevant data.
creating a segment in Yandex Audience based on data from Metrica
Using the created segment, you have the opportunity to form a pakistan consumer email list look-alike audience, the purpose of which is to reach users with similar interests and behavior. To create such an audience, go to the segment settings and select the option "Audience segment of similar users".
Similar Users Audience Segment
Please note that retargeting campaigns can only be launched if your segment has more than 100 unique users.
Automatic audience segmentation
Automatic segments provide a convenient way to quickly set up retargeting using pre-defined categories of site visitor behavior. These segments are automatically generated in Yandex Direct if you have the Metrica counter activated.

There are a total of 9 types of automatic segments:
First-time visitors are the audience that visited the site for the first time within the last 90 days.
Returning visitors are users who have already visited the site and returned to it within 90 days.
Visitors from search engines are the audience that came to the site through a search.
Referral visitors are users who come via links from other sites.
Visitors from advertising are people who came to the site through advertising materials.
Short-stay visitors are those who stayed on one page without taking action and left in less than 15 seconds.
High-engagement visitors are visitors who stayed on the site for more than 15 seconds, viewed multiple pages, or completed some goals.
Mobile visitors are the audience that uses smartphones or tablets to access the site.
Desktop visitors are the audience that accesses the site from personal computers or laptops.