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Interpellation and posing of challenges to readers , often with the clear intention of appealing directly to their pride and other times in a slightly more empathetic way (the two examples we show tip the balance more towards pique).

Use of colloquial language , with wordplay, idioms, sarcasm ...

Written communication dominates the way we communicate. We spend our days sending and receiving short messages. According to the Telefónica Foundation's 2015 Information Society Report , most of our communications are done through instant messaging applications such as WhatsApp or Telegram. In ...

There are many more examples, and not just at Christmas, but they all follow the same model. Ikea does not advertise furniture, but homes; Coca-Cola does not sell a soft drink, but happiness; and BMW does not promote its cars, but the freedom to drive. In this context, human stories are a great ...

The answer does not involve any complex algorithm or magic recipe, you simply have to be where your target audience is and, to do so, you have to know them perfectly with all their particularities. Age, educational level, purchasing power, tastes and interests are some of the factors to take into ...

externally. A report or annual report is not a catalogue of services, but rather involves a more in-depth analysis and therefore requires the commitment not only of management, but also of the entire team involved in its preparation. Commercial, financial, legal, CSR, marketing data, etc. are ...

Do the tools you use determine whether you are doing inbound?
Not at all. The reality is that the same tool can be used at the same time for strategies that are and are not specific to inbound . Let's think about email marketing, for example. It is a very common strategy in some phases of the ...

Building a relationship of trust between consumers and brands requires the planning and development of an inbound marketing strategy . This strategy pivots on three fundamental pillars to attract people to the brand who have never heard of it before: social media, SEO and content marketing ...

Although inbound marketing does not usually take the form of advertising , why not invest in pay per click ? The location and cost must be fine-tuned, but it can never be ruled out.

You also have to work on digital public relations , placing content on other blogs (guest author) and getting links ...

Personalize
Artificial intelligence makes it possible to personalize each user's experience with respect to a page. Retargeting in advertising has been widespread for years, but today, the future is extreme personalization and personalization based on target accounts ( account-based marketing ...

Social networks . Planning and publishing content on social networks (in no case, attention and response to users) through an automation tool is a good way to have a clear picture of our overall strategy and to save time. As a small nuance, there are certain actions that should always be avoided on ...