Although many people still think that they are not the ideal environment for making a sale, the truth is that social networks have taken over the top spot in terms of visits from Internet users, ahead of corporate websites.
According to the latest study by We are social , there are currently 1.871 billion Facebook users in the world, 1 billion on YouTube, 600 million on Instagram and 317 million on Twitter, figures that make the presence of companies on these channels almost mandatory , but not in any way, but under a strategy aligned with the inbound democratic republic of the congo email list marketing campaign. Data that leaves no room for doubt: social networks are the perfect channel for the distribution of content , which becomes a vital part of any lead capture strategy, but not in any way, but under an inbound marketing strategy.
Because a large part of our potential clients , even in B2B strategies, will be on social networks. Sometimes more than others, depending on the sector we work in and the product we offer, but they will be there. Whether for leisure or business.
Because for some time now, they have allowed us to reach a very wide audience through their advertising options , whose cost-result ratio is much more profitable than other more traditional advertising media (from an online point of view).
Because they offer a great capacity for segmentation (either by themselves or through their own tools), allowing us to reach the qualified audience that interests us, which translates into an optimization of advertising campaigns and an increase in the return on investment.
Part of its value as a tool within the inbound marketing strategy comes from its usefulness in each of the stages of the inbound methodology , since they help attract visitors, convert leads, close sales and please customers.
