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For a long time, cookies formed the backbone of most online marketing activities. They allow customers and target groups to be thoroughly understood and this knowledge to be used to optimize campaigns and websites. As the end of cookies approaches, a convenient way of collecting personal data from ...

Maintaining the content of a website with thousands or millions of products is naturally time-consuming. But only the website with the best content for a search query will appear at the top of Google's search results.

Creating individual content for all products will hardly be possible on large B2B ...

A ruling by the Austrian Data Protection Authority has been causing uncertainty in compliance and marketing departments for days and was even a topic in Chinese media. At the same time, countless interpretations, comments and false reports are circulating about it. In principle, the decision by the ...

What highlights await you?
IconAre you interested in digital marketing trends ? Then you shouldn't miss the keynote speech by Dr. Nadine Stutz - Lecturer in Digital Communication and Raphael Zeder - Lecturer in Digital Analytics & User Experience (September 27, 2022, 9:15 a.m.).

IconOr have you ...

Marketing automation promises a 360° view of leads. However, it fails to mention that the basis for corresponding evaluations and automations are primarily cookies.

Various studies show that the majority of users delete cookies after 30 days at the latest. Especially in the B2B environment, this is ...

Whether CRM, marketing automation, analytics or other marketing tools: Most of them fail to mention that many of their statistics are based on cookies, which can only be recorded for a minority of users . The tool providers point out that they can still provide reliable data because they do not use ...

Google Analytics can help improve SEO strategy by providing insights into website performance and user interactions. This information can be used to optimize website content by focusing on the keywords and topics that have attracted A-list customers or that generate the most interest among users. It ...

In order to avoid creating content that is not relevant to people, it is important to know your own target groups. In addition to the target group, it also helps to use personas , i.e. certain prototypical people with specific characteristics and behaviors as well as social and financial backgrounds ...

Google's strength lies primarily in generating short-term sales or leads. If there is not enough demand for your own offer, demand generation is the order of the day. Demand generation is not about immediate results or leads that come in the same week. It is about increasing the demand for a company ...

Google announced this week that it will keep third-party cookies in Chrome for the time being. This decision allows advertisers to continue to use proven methods and technologies to track users across different websites and serve personalized ads.

Why you still have to prepare for the end of ...