Personas are only the second step, however. First, you need to know your target group as precisely as possible . Feedback from customer service, for example, can be helpful here. Direct surveys and satisfaction surveys can also make a valuable contribution.
migrationHow does the content contribute to the company’s goals?
The contribution that certain content can make to achieving company goals depends on the type of content and the customer needs it serves. Often, the content that is particularly effective is the one that is not directly related to a purchase decision, but rather that offers support in solving a specific problem and thus attracts the attention of potential customers.
The type of content required can be illustrated using a classic Algeria Phone Number Resource conversion funnel and the individual stages "Attention - Interest - Desire - Action" (in short " AIDA "). The deeper you are in the conversion funnel and the closer you are to making a purchase decision, the more the content should answer the questions related to a purchase. This includes, for example, price information, savings opportunities or test reports. And customers in the post-purchase phase must also be considered so that they do not regret their decision and buy again.
Normally, a content strategy has to cover these different facets in parallel. As a rule, you will want to reach different people at different levels of the conversion funnel in parallel.
In this way, different company goals such as maximizing sales or high customer satisfaction can be covered.
marketingConclusion
A well-thought-out content strategy can help companies achieve their goals and build a closer relationship with their customers. However, it must be clear what content should be created and published when, who is involved in it and who the target groups are. All of this creates additional work, but ultimately pays off.
