Creating individual content for all products will hardly be possible on large B2B websites. It is therefore important to prioritize and maintain the landing pages at least for the most important products. This includes not only the text on the pages, but also meta data such as the meta description, the title or structured data that Google needs to be able to display extended search results, the so-called rich results.
The content should be available directly on the website as HTML and not just as PDF data sheets, as is still the case on many B2B websites. The latter have some disadvantages. PDF files are difficult to read on mobile devices Bahamas Phone Number Resource and often take longer to load. In addition, a PDF file lacks the surrounding page navigation, so it is not possible to jump directly from the document to a contact page.
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Conclusion
SEO for B2B websites has its own requirements - both technically and in terms of content. Many B2B websites are not yet optimally positioned from an SEO perspective. This creates potential competitive advantages for all those who recognize the opportunities that SEO offers. Targeted B2B SEO consulting can help to identify and solve such problems.
By using a suitable technical structure that enables crawling and indexing of all important URLs, as well as by focusing on the most important content, good rankings can be achieved for corresponding search queries.
