IconAre you interested in digital marketing trends ? Then you shouldn't miss the keynote speech by Dr. Nadine Stutz - Lecturer in Digital Communication and Raphael Zeder - Lecturer in Digital Analytics & User Experience (September 27, 2022, 9:15 a.m.).
IconOr have you wondered what the most significant challenges, competitive advantages and tactics in content marketing are? Jan Ahrens, Statista, will speak on this topic (September 27, 2022, 9:55 a.m.).
IconWhat is in store for marketing in times of inflation ? What can we learn from the past? In his talk, Beat Z'graggen will show what can be done to be prepared for times of recession and inflation (September 28, 2022, 10:35 a.m.).
IconOnline marketing without cookies – a topic worth addressing is addressed by Juan Baron, Decentriq (September 29, 2022, 9:15 a.m. – lecture is in English).
IconNikoleta Lazarova, Progress, will discuss in her lecture how to set the correct marketing attribution (September 29, 2022, 9:55 a.m.):
Don’t make assumptions about which touchpoint performs best: rely on the data-driven results.
IconWould you like to learn more about how to make marketing processes efficient ? Henry Schnieders, Star Cooperation, explains this in his presentation (September 29, 2022, 10:35 a.m.).
You can attend these and other informative online lectures free of charge and benefit from the knowledge of the experts as well as ask your questions directly to the speakers.
IconThree theme days
The online conference is divided into exciting topic areas over the three days:
Tuesday, September 27th – IconDigital Marketing Trends & Advertising:
The conference starts with innovations, trends, ideas for the future and research results. Topics related to social media marketing, marketing law, influencer marketing, content marketing, creation and branding will also be presented.
Wednesday, September 28th – IconE-Commerce & Sales – B2B & B2C:
Day two provides creative solutions for everything related to ecommerce, performance Austria Phone Number Resource marketing, search engine marketing (SEA), search engine optimization, newsletter marketing, online advertising, UX, PIM/DMP, conversation rate optimization (CRO), growth hacking and more.
Thursday, September 29th – IconMarketing Technology:
On the third day, the SOM Online Conference offers an intensive discussion of technical developments for the digital economy. Topics such as user journey, marketing automation, customer engagement, analytics, data-driven marketing, cookieless tracking, etc. will be presented.
Here you can find the detailed lecture program at the SOM.
Icon Free registration
Would you like to benefit from the experts' know-how and take part in the virtual conference? Then register now for free .
Icon Don’t have time to attend the virtual expert presentations?
From the Friday after the online conference, you can download Beat Z'graggen's presentation slides from our slides page . And of course, you can also contact our online marketing experts before or after the virtual conference to find out how you can measurably increase your sales online.
