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It seems that Artificial Intelligence (AI) is destined to be the next technological revolution . Lately we are seeing how digital personal assistants are gaining greater relevance.

In recent months we have seen the importance of implementing a chatbot service in companies, which have become very ...

In previous articles we have discussed what a chatbot is, what its advantages and disadvantages are and how they work . Today we want to focus and show you why it is difficult for chatbots to maintain human-like conversations and why it is difficult to deal with natural language.

Needless to say ...

Algorithms have "killed" the organic reach of social networks. Nowadays, if you don't invest in social ads , you will reach few people.

If you advertise on social media, you will quickly increase your visibility and reach your potential audience. But one of the great benefits of investing in social ...

Marketing departments want to offer great customer experiences to improve the customer-brand relationship and establish more emotional bonds. But to be able to do this, marketing experts must know exactly who their customers are and what their behavior is . In order to have all this information, we ...

1. Use a single URL (landing page) per ad group
In this new method, all keywords linked to the same URL are grouped together so that the data we generate is unified and as complete as possible. In this way, the algorithms will be able to provide us with faster and much better results.

If you're ...

HubSpot’s marketing, sales, customer service, and CRM tools are powerful when used alone, but even more powerful when used together.

Today we talk about how Hubspot works and why to integrate it with payment platforms.

We know that HubSpot is a CRM that helps you stay organized effortlessly ...

There are many SEO tools on the market that, to a greater or lesser extent, provide information on the status of your website, but without a doubt, none compare to the level of depth with which Screaming Frog analyzes .

This crawling tool has a number of features that will allow you to perform an ...

Marketing of the future with Sitecore
Sitecore is a truly advanced content management system ( CMS ). To understand all the possibilities offered by this software, since all its applications are related at different levels of complexity, it is necessary to do a little analysis. Any added difficulty ...

You will have tailor-made reports
If you already have GA4 set up, you will have noticed that the left side panel has been simplified and sections have disappeared. This is perhaps the most visible change in the new version of Google Analytics. This does not mean that you now have fewer indicators ...

A PIM system is the perfect solution to ensure that the development of marketing , dissemination and expansion strategies in digital channels is no longer a major challenge in the eCommerce world.

E-commerce and B2B companies need to find an efficient way to manage and distribute their product ...