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Customer.io is a marketing automation tool focused on personalization and customer communication. It allows you to send personalized messages at the right time to encourage engagement and improve retention.

It is designed for:

User segmentation and message personalization based on their behavior ...

Toyota can leverage business intelligence to analyze data generated by connected vehicles. This includes:

Vehicle performance data.
Using features and driving patterns.
By doing this analysis, the company understands customer preferences, identifies opportunities for improvement and is able to ...

The Meta description is what appears on the search engine results page as a text description of your page's content, just below the link to your page's title. While these descriptions are not taken into account by search engines to determine the relevance of a web page, they are used by visitors to ...

Answering these questions requires the right tools. If you already have this information, you're on the right track. If not, it's time to get down to business and create a reporting system that monitors the most important metrics. The two key pieces of this system are marketing software and a CRM ...

These are just some of the many questions you are probably asking yourself right now. And to answer them all we need to go back to the basics:

Define the sales process
Before you can think about 360 marketing , you'll need to get marketing and sales to work together to meet common goals. While both ...

This Wednesday, November 26, Hiperestrategia held its 1st live Webinar with the special participation of Matthew Carpenter-Arévalo, CEO of Céntrico Digital, who shared with attendees a series of tips, opinions and inputs to plan a successful digital strategy for 2015 .

Key points for creating a ...

At Hiperestrategia we have been collaborating with the marketing and sales departments of important companies and universities in the region for over 7 years.

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Based on the Inbound methodology, we create innovative solutions to achieve the c level or decision maker email list commercial ...

When there are no budget pressures, some people can afford to invest in advertising or marketing actions that have no return. Without a doubt, this is not the right time for that course of action. So today more than ever, you must establish a system that allows you to know how much each dollar you ...