, the results of the marketing campaign and its effect on sales can be analyzed as part of a single process. On the one hand, marketing can share complete information about the leads (their activity on the website, their engagement with the campaigns, their download history and even their presence on social networks) and alerts when an interesting lead takes specific actions such as visiting the website, responding to a campaign or making a request for information. On the other hand, the sales department can share information such as records of emails, calls or approaches that have been made with each lead and whether these actions were effective.
Another advantage that this reporting system will provide is the ability to track the b2c cell phone number list source of each of your clients' visits. For example: paid search, organic search, social media or email. It will also allow you to analyze each channel using other key metrics such as visits by channel, leads generated by channel, etc. With this information you will be able to optimize your marketing actions and focus on the channels that are giving you the best conversion rates.
Finally, a reporting system will allow you to examine the conversion process for each customer. By calculating the percentage of customers who visited a specific page or who downloaded that offer or attended that webinar, you will be able to know which content was most engaging and most effective in closing sales. This process can include reviewing specific marketing campaigns to determine which generated the most leads and customers. The information you gain from these reports will help you fine-tune your content strategy or optimize your website to promote the most influential and effective pages.
