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Remember that CRM (Customer Relationship Management) is a customer-oriented marketing strategy whose objective is to gather information. This information is stored in what is known as a CRM program or software so that the company can use it as a competitive advantage when it comes to getting to know ...

The sales administration department contributes to the quality of customer service and the achievement of sales goals.

They provide essential support for the sales team, as they process the contracts obtained by the salespeople and, thanks to the use of a CRM, they maintain an accurate database ...

Top CRM is similar to 'Top of Mind', each one has one in his head. In this case, each company should have its own ranking of CRMs in mind because, depending on its needs and other types of criteria, one CRM system is better than another. Each company that has salespeople with great sales qualities ...

Many readers ask us for examples of sales emails.

Luckily, between our own sales email campaigns and those run by our clients through efficy, we send several thousand emails every week and we have learned very well what emails work.

So, if you are looking for templates and tricks to succeed with ...

What is the Minimum Viable Product
The Minimum Viable Product (MVP) allows you to take your essence or better known as your Unique Selling Proposition and receive feedback from the market.

Based on this feedback, you obtain interesting learning and implement bulk sms uae it in your MVP. This ...

Despite the plethora of innovations that have flooded the digital marketing universe over the past decade, email still holds sway as a no-brainer in digital marketing discussions due to its low-cost utility and high ROI for the average marketer.

And the statistics back it up: for every euro of ...

Every few quarters, retail companies are forced to deal with falling sales and revenue. Against the backdrop of the recent slowdown in the global economy in the wake of the COVID pandemic, online retailers are suffering disproportionate effects as consumers tighten their budgets.

With a global ...

When it comes to sales, finding leads is only half the battle.

The next step is nurturing them and leading them toward a sale. Follow-up emails are an important part of the process , as they keep leads engaged, even if they aren’t currently ready to buy or sign a deal.

Studies show that 60% of ...

Customer retention is heavily influenced by the after-sales service customers receive. In certain brand interactions, customers feel tricked into thinking a company offers excellent customer service, only to find themselves without help after closing the deal.

This is the opposite of a retention ...

As we have discussed on other occasions, a CRM is a basic tool for the commercial management of a company that has, mainly, two purposes: 1- Improve the internal communication of your team. 2- Improve commercial management and therefore sell more. On this occasion, we are going to focus on this last ...