And the statistics back it up: for every euro of email marketing, businesses earn between €32-€45 in return. For context, the average return per euro spent on digital marketing is between €5-€10.
Unlike other digital advertising mediums (pop-ups, web banners, etc.), which are often intrusive and labeled “annoying” by most audiences, marketing emails only reach people who show some sort of interest (e.g. signing up for a lead generation form).
Initial consent makes a huge difference if you’re looking to convert via emails.
But still, how do you know precisely how your emails are performing?
With such effective means of marketing, it’s not inconceivable that seemingly high numbers can lull businesses into a false sense of security.
But here’s the kicker: when it comes to how your emails perform, benchmarking can be what prevents an inflated sense of security or an unwarranted fear that your email strategy is bad.
In this post we’ll take a closer look at how, through bulk sms uae benchmarking, marketers can take the edge off uncertainty, helping them to keep a lid on their game by simply comparing their email marketing results to internal and industry benchmarks.
What is an email marketing benchmark?
Email marketing benchmarks are metrics that businesses can use to evaluate the success of their email marketing efforts. Most large organizations already collect the necessary data.
Without a specialized digital marketing system like efficy Marketing , benchmarking issues can arise. But before we dive into this, let’s outline some essential email marketing metrics for good benchmarking:
Opening rate
Email open rate is the primary benchmark. It indicates what percentage of the campaign audience opened the email.
The higher the rate, the better. And low numbers can indicate waning interest, which can be rekindled by using more engaging subject lines that better break the ice with subscribers.
You can also try personalizing the email subject line using the recipient's name to increase the likelihood of success.
