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Instagram Stories have unique tools for followers to interact with. In addition to likes, replies, and reposts, Stories support a variety of interactive stickers. You can use these stickers to do everything from ask questions to get opinions, as well as encourage viewers to share their photos and ...

There's one powerful strategy that many companies find inappropriate for their audience, to their detriment: running social media contests.

Getting followers and engagement on social media is one of the biggest challenges for marketers today.

With unpredictable algorithms that can stifle even the ...

In 2022 alone, Google removed more than 5.2 billion ads from its platform. And in July 2023, Google is introducing new rules around ad transparency.

Google says it removed two billion more ads in 2022 than the previous year. It also blocked or restricted ads on more than 1.5 billion publisher pages ...

How to get customers to line up to buy your product?

What is demand generation?

Demand generation is a holistic approach to marketing. Some might even say that it is the foundation of all marketing.

It is important to understand how demand works and what is the psychology of the customers who are ...

What's stopping you from posting on LinkedIn regularly and sharing your expertise with potential partners, colleagues, and clients? You know it's useful, but you're not motivated enough. Here are three common misconceptions about LinkedIn that are most likely to stop you from starting to work ...

Now it has become even easier to work on content: focus on ideas, setting the right tasks, write the basis of articles via GPT, and then hand them over to the company's specialized specialists for "proofreading". Or vice versa: first, your specialists write topics and outlines, and then GPT or a ...

OK developers have changed the advertising methodology in the news feed by using machine learning technologies.

They examined the relationship between the time an ad was viewed and the subsequent effectiveness of user actions such as clicks, lead form completions, website visits to make purchases ...

New technologies allow voice assistants to efficiently multitask and control multiple smart devices in the home. This expands the possibilities for integration with various products and services.

Use case: A voice assistant can simultaneously turn on the lights, adjust the thermostat, and start the ...

There are several popular AI-based approaches and programs that are used to generate videos. This article will discuss video generation technologies and programs.

Neural Networks

Generative Adversarial Networks (GANs): This is one of the most popular approaches for generating images and videos ...

If you want to sum up the year in a useful way, get inspired and understand where to go next, the OKR Academy conference is exactly what you need. The organizers promise a rich program with practical cases, discussions, interactive activities and even gamification. All to leave with a clear plan for ...