They examined the relationship between the time an ad was viewed and the subsequent effectiveness of user actions such as clicks, lead form completions, website visits to make purchases, etc.
According to the global MRC standard, ad impressions are credited when the viewing duration is from 1 second and the size of the advertising material occupies at least half of the user's screen. Odnoklassniki asia mobile number list departs from this criterion and takes into account ad impressions, the duration of which is at least 2 seconds.
OK's machine learning team creates a predictive model that analyzes whether users will look at ads long enough. This audience is more likely to see ads in the feed. Thanks to machine learning technologies, advertisers pay only for effective impressions.
Businesses can use new opportunities for promotion in Odnoklassniki. The platform developers have transferred the engine of their Advertising Account to a new solution, continuing to add VK Advertising technologies and creating additional scenarios for acquiring traffic, such as promotion to increase the number of subscribers in a group, messages from users, etc.
OK is implementing a new system for registering ad events, storing them, and transferring them to the advertising platform. They are also improving work with geodata and adding a panel displaying the client's source. You can use the advertising account to test hypotheses in OK, and VK Advertising to set up professional targeting and use the capabilities of a large advertising account.
