Instagram Stories have unique tools for followers to interact with. In addition to likes, replies, and reposts, Stories support a variety of interactive stickers. You can use these stickers to do everything from ask questions to get opinions, as well as encourage viewers to share their photos and videos in the thread.
Since there are so many options, it’s a good idea to experiment whatsapp number list with different stickers to see what your audience responds to. You might even consider making story stickers a regular part of your weekly routine — with polls one day, questions another day, and so on.
Start broadcasting to create real-time interactions
On Instagram, some of the most meaningful interactions happen in real time. With Instagram Live, you can directly communicate with your audience and answer their questions in the moment.
If you’re an e-commerce brand, Instagram live streams with product reviews and online sales are also a great source of high-engagement content. With live shopping, you can give shoppers an in-depth look at your products with demos and styling suggestions. You can also answer questions in real time, sell tagged products directly from the online event, and share the replay of the live event on your feed.
Post content at optimal times
Whether you’re going live, sharing Stories, or posting videos and content to your feed, it’s important to post at the best time for your audience. It’s true that sometimes Instagram’s recommendation system picks up older videos. But in most cases, the most successful content starts getting views and engagement soon after it’s posted.
For more accurate timing ideas, check out Meta Business Suite. In the planning workflow, Business Suite recommends optimal posting times based on your audience’s recent activity. The only downside to Business Suite analytics is that the platform only provides recommendations for a few days in advance.
Analyze Instagram Insights
Use your account insights to see what's working for your audience and what's driving results for your business.
Since Business Suite analytics doesn’t support Instagram Reels, use the insights in the Instagram app to analyze performance. There, you can see interactions for each type of content. Instagram automatically sorts each type of content by likes, but you can choose the metric that’s most important to your business. For example, you can sort by comments, posts, website visits, or even phone calls. You can then identify the content that’s driving the results you want.
Promote content directly