We live in the era of cell phones and with them the consumption of visual content has increased enormously. Those cartoons that became popular in instant messaging invaded all communication channels and now we find them all over the internet. Or have you not seen them in any of our articles? I'm sure you have.
This form of communication allows us to give a more personal malta email list 149912 contact leads aspect to a text message and allows us to get closer to the reader. It is for this and other reasons that today you are going to discover all the advantages you can obtain by placing emojis in email marketing campaigns and how to do it correctly.
Are you ready? Then let's go!
Ebook: Email Marketing Campaigns
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Why add emojis to email marketing campaigns?
As we already said, emojis make messages more human, which allows us to get closer to them, but now we are going to look at other reasons why you should include emojis in your next email marketing campaign.
They allow you to express yourself better
Using emojis you can convey exactly the feeling you want in your words. Often times written communication does not allow us to convey feelings like intonation does when speaking. And this is where emojis can help you.
If a sentence can be interpreted in more than one way, an emoji can quickly dispel any doubt. In the case where there is no ambiguity, emojis serve to intensify the feeling you want to convey.
They capture the attention of users
By using emojis correctly in the subject of an email, the probability of it being opened is much higher than if you put a subject with only written words.
Seeing an emoji in the subject line of an email is a great attention-grabber. In an age where we constantly receive a huge amount of emails, this is an important factor. We need to send something that catches the eye so that it doesn't go straight to the trash.
Increase your brand visibility
Even if your email is not opened, an email with emojis stands out in the inbox and for that reason alone, this action will already help increase the visibility of your brand. This way, it will be easier to stay in the minds of your customers, even without having even opened your email.
