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Where to start to achieve a quality database for your brand?
Setting up the database in the shipping system
A second opt-in for greater security and quality
Where to start to achieve a quality database for your brand?
In principle, it is recommended that you clean up the database before uploading it to your shipping system.
For example , with the demands of email personalization investors email lists today, it is best to unsubscribe from any email that does not have a related name, otherwise any effort with personalization codes will be in vain (and you will surely not provoke a single opening with that email, much less an action).
In addition to the above, it is important that you verify within all columns and rows of your email database that there are no emails with atypical wording (for example, missing the @ sign); you can also get some digital services that help you check and verify your email list before you upload it to your email marketing platform.
Setting up the database in the shipping system
Now that you have your database “ ready ”, the next step would be to upload it to your email marketing system in order to make the first shipments.
I have to remind you at this point that although you have already filtered out quite a lot of “ useless data ”, there is still a possibility, even after verifying it on certain platforms, that the emails you have kept for sending may no longer exist or may be discarded email accounts, which would eventually lead to bounces (as they are often called in email marketing jargon ).
By now, you should know that there are soft bounces and hard bounces. The former are failed deliveries to accounts that, although they exist, may not be receiving emails (in many cases this is because the storage for that account is full); while in the latter case, bounces occur because the accounts no longer exist or are misspelled.
It is precisely with hard bounces that you need to be very careful with your sending. A very high rate of hard bounces can affect the reputation of your mailing list and, in some cases, your sending platform can penalize you by identifying you as a possible SPAM account (in fact, this is precisely the main risk of sending to a database where you cannot be sure of the quality of the emails).
Still have questions about how to start building your own Email Marketing database?
A second opt-in for greater security and quality
Considering the associated risk, a smarter bet is to integrate a call to action in your newsletter that takes the user to a landing page to make a new opt-in or subscription process (of course, all this depends on the objective of the campaign and your industry).
With this, you will be able to put together a new list , which will be "clean" a priori and more faithful to your brand communication objectives, since the users who have gone through the process will be well aware that they have consolidated the delivery of their information to your brand (or that of your client, if you work in an agency), thus resulting in a quality database.
In any case, you should know that there are companies that can provide you with this type of service , renting you databases with users who are 100% in agreement to receive promotional communications, surveys and other types of newsletters from brands to which they have never actually subscribed.
In any case, the important thing is that you clean up your mailing list until you consolidate that quality database that you are looking for, optimized and for recurrent use. I hope this explanation has been useful to you, if you have any questions just contact us and we will advise you , OK?
