What is interactive marketing?

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Your marketing approach should encourage customers to participate by commenting on your brand’s social media posts, interacting on your company website, providing direct feedback, etc. Research shows that promoting customer engagement brings many benefits to businesses, from improving retention and loyalty to increasing customer acquisition and revenue.

To achieve active and sustained customer job function or professional person and industry email list engagement, you need to develop an interactive marketing strategy. Here is a definition of interactive marketing and its importance to your organization's success.




Engagement marketing refers to marketing strategies that promote and foster customer participation and interaction with your brand at all stages of the customer journey.