Personalize shopper or customer personas
Content filtering: Sending the right information to the right people
Recommendation Engine: Recommend related products at checkout
Collaborative filtering: used by job function email list recommender systems
Customer journey mapping and optimization
7 Ways Personalized Marketing Can Boost Your Business
While personalized marketing is more of an investment than a virtual 400 number, it can help ensure your company's continued success. If you're still not convinced, consider the following specific ways it can improve your business.
1. Ensure an excellent customer experience
Shoppers want customized experiences. According to SmarterHQ, 72% of consumers only engage with marketing messages that are tailored to their specific interests, and 80% of frequent shoppers only purchase from brands that offer a personalized experience.
