Many entrepreneurs still rely on beauty when assessing the quality of a website. By good design they mean a pleasing picture, and by quality copywriting they mean an elegant writer's style. This approach is not always effective. Firstly, the beauty of an image or word is a subjective concept and largely depends on the aesthetics characteristic of a particular audience. Secondly, in practice, simpler solutions often prove more effective than intricate insights.
For small businesses, efficiency with clear KPIs should be at the forefront — time spent on the site, conversion into applications or sales. UX design and copywriting will help solve these problems. Let's look at these terms in more detail.
UX is an abbreviation for user experience. It is translated as “user experience”.
Accordingly, UX design is the design and development of interfaces based on accumulated user experience and the behavioral characteristics of website visitors identified through research.
And UX copywriting is the creation of texts that help the user navigate the interface of a website or mobile application. Thanks to such short but capacious texts, the potential client does not have questions about what to do, where to click, etc.
In practice, design and copywriting coexist together, as one is inextricably linked to the other, as is everything in web development.
UX Design Principles
A full-fledged UX design requires a comprehensive approach. It is necessary to uae whatsapp number consider the information structure, features of visual design and types of content:
Following these rules will make it much easier for people to get to know your site:
Highlighting the most important. Hierarchy plays a vital role in UX design. When a person enters a website, they try to catch their eye on the most important thing. To do this, key points should be highlighted using size, color brightness, contrast, etc.
Signals, not noise. Signals are information that carries a useful load. For example, icons that draw attention to the benefits. Noise is insignificant or unnecessary information. For example, an overly bright decorative line that distracts attention from the central call to action. You are making a website for the effect that signals will cause (clicking on the CTA button, filling out a form, etc.). It is important to remember this when developing a layout.
Miller's Wallet. Do not use more than 7 elements in one functional block, as this is the limit of human short-term memory.
Three-click rule. It should be easy to get to any information of interest on the site in just three clicks.
Familiar controls. There are things where it is better not to be creative, it will cost you more. Presenting familiar controls in a creative way is risky - the user may not understand. There are familiar scenarios of behavior on the site, some patterns. For example, everyone is used to the fact that in the mobile adaptation the menu opens when you click on three small lines at the top.
