The goal of segmenting an audience based on their tastes, desires and needs is to show the ad to an audience that, although smaller, shows some interest in the product or brand, which could increase the conversion rate to purchase, which is the goal that every brand pursues.
We can say that programmatic advertising is moving rapidly in the media.
Although there is still a need to improve display advertising, all the data indicates that its growth is unstoppable and that the benefits for publishers and brands are significant.
This is a statement made by the Puro Marketing website, in its article “ Trends: Digital Marketing will continue its rapid growth ”.
It is expected that more than 80% of digital display ads will yahoo email list be bought through programmatic in 2018, which is a faster growth than the rest of the digital channels.
This is indicated by the MarketingDirecto.com portal in its article “In 2018, programmatic purchasing will reach more than 80% of digital display.”
There is no doubt that programmatic advertising has gained a lot of strength in the online world.
We will only have to wait and see if it manages to occupy first place in the ranking of online advertising purchases in the coming years.
The final recommendation is to evaluate new programmatic technologies that allow you to execute increasingly sophisticated strategies.
Always try to maintain a direct line between your actions and your goals, constantly evaluating your results.
This is where we end with the information about “Best Time to Post on Instagram.” We hope it has been useful to you. Remember that at GenWords we are experts in digital marketing and consulting.” Contact us for more information and follow us on social media so you don’t miss out on any news. In addition, you can leave us a comment to let us know your opinion on this particular topic.
