Geographic – Adjust bids based on location performance.
Day/Time – Set bids based on time of day and day of week.
2. Increase Your Quality Score
Google defines quality score as follows: “Quality score latvia phone number library is an estimate of the quality of your ads, keywords, and landing pages. Higher quality ads can lead to lower prices and better ad positions.”
Google's score for your website is ranked from 1 to 10, with 1 being the lowest and 10 being the best. Your quality score is comprised of three sections, also ranked from 1 to 10: your ad relevance, your expected click-through rate, and your landing page experience.
This is one of the best ways to reduce the costs of your Google Ads campaigns. A good place to start to improve your quality score is to figure out what aspect of your score is causing it to be low and start from there.
3. Increase Your Conversion Rate
The impact this can have on your costs and performance is probably best explained with a simple overview.
Let's do a little calculation together: Let's say your website gets a thousand visitors per month and you get a hundred sales from these visitors.
From these sales, you will get 10,000 TL in sales with an average order value of 100 TL.
This gives you a 10% conversion rate, meaning that for every 100 users who visit your website, typically ten users will buy from you (on average).
