Sure, it could be the location, the prices, the products they offer. But chances are you’re coming back because the staff took the time to get to know you. This personalized care doesn’t just create a great experience—it builds connections that make your customers valuable. Now imagine bringing that level of personalization to your website.
With our new tag merger component, you can do just that
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Why Personalized Messaging Is Important
The advertising space is crowded. It is estimated that the telemarketing sms phone number data average person is exposed to 4,000 to 10,000 ads per day. This figure includes various forms of advertising such as digital ads, banners, billboards, TV spots, and more. Messages can easily get lost in this deluge of information.
These numbers are staggering, to say the least. As a result, people only consciously notice a small fraction of these messages. You're probably familiar with the phenomenon of "ad blindness," where people filter out most ads, paying attention to fewer than 100 of them a day.
This brings us to a new component.
What are Merge Tags?
Merge tags, also known as personalization fields, are often used in email marketing to personalize content by inserting subscriber-specific information. They allow marketers to pull specific information from their mailing lists into email templates. For example, a merge tag like can be used to insert the recipient’s name into the message, making the communication more personal and engaging.
Hearing or reading your name has been shown to activate the brain differently than other words. Studies using brain imaging technology have found that hearing your name lights up certain areas of the brain associated with self-identity and social behavior. This deep response makes personalized marketing more effective by creating a sense of meaning and connection.
When it comes to popups, merge tags work on the same principle.
How Merge Tags Work in Popups
Merge tags act as placeholders that are replaced with the user's actual data when the popup is displayed. This allows you to insert personalized information, such as the user's name, location, or other relevant details, directly into the popup content.
Merge tags in Claspo are designed to help you set up different popup states. Since these tags work on inputs, you can place them starting from the second page in the editor and in the locations where the states are.
