Discounts: You can easily attract leads with as little as a 5% or $5 discount. It doesn’t have to be a monetary offer, either—upgrades and other deals might also be enticing.
Gated Content: Gating content refers to requiring a user to uk business email list submit their email address through a form to receive content. From e-books to quizzes to case studies, customers are constantly on the hunt for new information. If you can provide the answers your target audience is seeking, they’ll willingly hand over their contact details in the process.
Exclusivity: People love to feel like they are receiving special treatment or are gaining access to something not everyone else can get. Cater to the sense of exclusivity with offerings of access to special communities or VIP programs.
Place Opt-In Forms Throughout Your Website
Anytime someone visits your website, it’s a chance for you to invite them to join your email list. To make sure that a visitor has as many opportunities as possible to opt-in, place sign-up forms throughout your website in key positions, for instance in the footer or at the end of a blog post.
Use Popups, Carefully!
Popups are useful in conveying relevant and valuable offers to those who visit your site. However, popups should be used sparingly, as they can disrupt the user experience. Experiment with different types of popups, for instance, first purchase discounts and exit-intent, in order to see what incentivizes your target audience.
Utilize Double Opt-In
Double opt-in offers an extra confirmation step to verify each email address added to your email list. When this setting is enabled, contacts who are created will receive a follow-up email with a link to confirm their email subscription. Getting a double opt-in confirmation allows you to be sure that your contact actually wants to hear from you and it significantly reduces your potential for spam complaints.
