We can say, with complete certainty, that Earned Media is one of those fundamental concepts that any Digital Marketing plan must consider , with the aim of generating sufficient Brand Awareness in the audience and, consequently, gaining ground in the markets.
To introduce you a little to this topic, you can remember those times when to find out about events, trends, new products or promotions you had to resort to magazines, television programs and newspapers.
And all this advertising was Earned Media for those companies.
Here we explain the possibilities of this strategy today. Join us!
What is Earned Media?
In short, Earned Media are those channels, media or cameroon email list 371983 contact leads platforms that are not part of your business or company , but that, with good practices, you manage to influence them so much that you become part of them.
In other words, it is all the organic exposure of your brand , whether through a viral event or through the satisfaction and recommendation of your customers.
Thus, a channel independent of you serves as a “free” means of promotion.
In itself, earned means “earned”, that is, what this concept refers to is those media that you “earn” by relying, of course, on Owned Media and Paid Media.
If you don't know what we're talking about, don't worry, you'll find out later.
Two simple examples to visualize it
Let's say that, after a well-planned Content Marketing strategy , you start creating very interesting materials about sustainability.
In this case, perhaps a news outlet will never notice you, but media outlets focused on renewable energy, recycling, among others, will , which will cause them to write about those methods and you will get Earned Media.
It is also a very effective way to do what is known as link baiting . That is, you start generating complete content with enough attraction so that other media outlets notice it, talk about you or direct traffic to your site .
The other example could be the case that one of your products manages to achieve such a level of satisfaction due to its quality, price and/or efficiency that people outside your company start reviewing it on their channels .
This type of Earned Media is a very efficient branding method and, of course, more economical than large campaigns.
