Traceability, task automation and document management in all processes are some of the keys.
Despite the characteristics of the business, the tool has been adapted without hardly any custom developments.
Frigoríficos del Moral was founded in 1986 by Juan del Moral. Since then, our germany phone number data company has grown from a small business to a large, growing company. Thus, we have gone from a catalogue of products that only included ice cream and a commercial area of influence located in the inland towns of the province of Girona, to being a multi-product food distributor with a widespread presence throughout the province. In fact, our product catalogue has diversified to such an extent that we now supply, especially to the HORECA channel , a wide range of frozen, refrigerated, fresh and room temperature items.
This process is a good example of the digital transformation we are immersed in. We consider digital transformation to be a strategic pillar within our company and we dedicate a large part of our time to it. Day after day, we allocate resources to planning this entire digital transformation process well, and analyzing what the next steps will be to undertake.
Customer Focus
The fact that we have been operating in the market for so many years is the result of our efforts, but also of the trust that our clients have placed in the service that we offer them, as well as in the range of products and brands that we distribute. With the aim of always offering our clients products of the highest quality, we have a wide range of articles from leading brands on the market.
In fact, if we had to summarise Frigoríficos del Moral in a few words , we would do so by talking about customer service, proximity and professionalism . Something that is made clear by our logo, which we consider a declaration of intentions. It is a star, which wants to be in the kitchen of all professionals in the hotel and catering industry. Our motto, “Be the star of your kitchen” is what inspires us and what pushes us to always seek excellence in everything we do.
Our commitment for the future is to continue offering an increasingly professional and omnichannel service, and we work day after day to improve the level of satisfaction of our customers. In fact, we visit nearly 2,000 customers every day, and we always seek to be their trusted supplier. Our greatest commitment to them is to always offer them excellent service at all times.
Our long history in the distribution sector has allowed us to understand the needs of our clients, and that is why we adapt to them and always offer them the solution they need.
Managing seasonality
As we said at the beginning, at Frigoríficos del Moral we are aware that we have to improve every day to remain in the market. Companies must demand excellence and maximum efficiency in all the processes in which we are capable, to ensure that we remain competitive, in the present, but also in the future. We have recently modernised our facilities at all levels , and it is worth noting that in our offices (400 m2) we have a space specially adapted to carry out training and product demonstrations, both for clients and for our sales team.
