Generally more cost-effective, as it focuses on lower-cost online platforms.
Varies; digital marketing includes both cost-effective channels and high philippines telegram er-cost options (e.g., TV ads).
Data mostly collected through web-based analytics and tracking tools.
Data was collected through web analytics, mobile analytics, CRM data, and offline tracking tools.
Target Audience
Primarily targets online audiences, often younger demographics.
Targets a broader audience, including online and offline users across various age groups and locations.
Examples of Offline Digital Marketing
None, as it’s limited to online methods.
Digital billboards, in-store digital displays, SMS marketing, and TV/radio ads fall under digital marketing.
Best Suited For
Businesses focusing on web-only presence and e-commerce.
