Using an email marketing solution to send mass emails is not at odds with good practice. And there is no doubt that we are always (always) doing marketing, even in the most banal communications. For this reason, you should be careful when preparing these emails.
It should be noted that the purpose in this regard is twofold. Firstly, to provide information of interest to the user . Secondly, because these communications serve, directly or indirectly, to promote sales .
We are going to give some practical examples of this in the main transactional emails that are sent. Take note:
Make a good impression with your registration confirmation email
The registration confirmation email is a sine qua non condition , because your recipients have to know that their subscription has been accepted. This applies equally to the portals of a business, a marketplace or to subscribe to a newsletter.
A good first impression is essential. And to achieve this, there are a few things you can do. First, create a good corporate image for your business . On the other hand, you can always include some educational references about how to work with the brand or websites to visit.
A paradigmatic example is the second-hand goods purchasing portal Todocolección . Ultimately, it is all about making things easier for your visitor. In the long run, this will have a positive impact on sales.
SquirrelMail, RoundCube and Horde, Which is the best webmail service?
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Image source: Todocoleccion
Provide details with sales confirmation emails
The sales confirmation email is essential to reassure your customer. Put yourself in their shoes: would you like to know if the transaction has been made, what the total cost is, how the shipment will be tracked and when the item will arrive? If the answer is yes (as we imagine ), then you know what the next step is.
A paradigmatic example is MeUndies , which canadian cto cio email list provides extensive information about shipping once the purchase is confirmed. It also includes a tracking number .
Your order has been ? shipped
Image source: MeUndies
Ask your customers how the delivery went
Customers like to leave their opinions and you can improve your service by doing so. Why not send them an email after sending a message? In this case, we recommend that you make it easy to respond. Using a numerical scale from 0 to 10 or smiley faces are two interesting options, as well as leaving a box in the email for the user to write their comment . We also recommend that you keep the questions and answers short , because that makes the job easier.
The Todocolección portal sends an email inviting you to leave a review by clicking a button. This is interesting because, in this way, you can rate the service of the seller (who is a third party).
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Image source: Todocoleccion
How to Make Abandoned Cart Recovery Emails Work
Abandoned cart recovery emails are a successful email marketing action. Not in vain, 45% of abandoned cart recovery emails are opened and between 4 and 5% are recovered , which means a second chance for your recipients to make up their mind. Take advantage of this to offer a small discount or bonus to give the final push.
An example of a recovery campaign to generate engagement is that of the American fashion chain Bonobos . This firm offers a discount code for anyone who buys an item from their store for the first time.
What's Happening? The State of Email Marketing by Industry as of January 2016 from GetResponse
Image source: Bonobos
Transactional emails are important to achieve that extra that allows you to sell more. The free email marketing tool we offer simplifies the work and allows you to achieve your goals more easily.
