This opens the door for further conversations that can lead to sales. Engage, then specific database by industry convert through interactive contentinteractive content is known for its virality and high engagement rate. One study by demand gen shows it gets twice as much engagement as static content.It engages your audience, keeps them on your website longer, and can help you gather insights about your potential leads. These are some types of interactive content and how they can drive leads:quizzes and assessments: create quizzes or assessments that allow users to answer questions and receive personalized results or recommendations based on their responses.

To generate leads, require users to provide their contact information before receiving their results.Interactive infographics: transform static infographics into interactive experiences by allowing users to explore different sections, hover over data points for more information, or interact with elements. Interactive infographics can provide an engaging visual experience and allow users to delve deeper into the content.Include lead generation forms within or after the interactive infographic to capture user information.