Roadside billboard advertising, also known as “ outdoor advertising ” or “ billboard advertising ,” are advertisements placed on large panels visible along roads, highways, or other public areas .
Sizes can vary greatly from case to case, but they usually have job function email list standardized dimensions, about 7 meters by 3. Some billboards can be even larger or custom-sized, depending on the location and desired visibility.
There are different types of billboards, including static ones , which display a single advertising message for an extended period, and digital ones , which can change messages periodically. The latter allow for greater flexibility in managing advertising content.
It does, because by inserting a QR code inside them, it is possible to connect, in just a few clicks, the potential customer directly to the e-commerce or marketplace used for the sale of their products and/or services.
12. Lead Generation
A solid customer acquisition strategy should be sustainable, repeatable, flexible, targeted and diverse. The reason is simple, you need to be able to repeat it over time if you see that it works, you need to be able to adapt it to the needs and circumstances and it must address the needs of potential customers to have positive feedback.
A Lead Generation process to intercept your audience and bring them ever closer to the moment of purchase, for you the moment of sale, must go through various steps:
