Responsive email design: how to design an email for mobile

[kolikhatun099]

To achieve a good responsive design, all we have to do is think about the user experience , put ourselves in the place of the person who receives the email on a mobile or tablet and see if it is a usable and attractive design. Some of the things we will easily discover in this exercise are the following:
– One-column structure: This works best on mobile devices, as they have a very small width.
– Large buttons and links: remember that we have moved from designing for a cursor to designing for a finger and there must be enough space to click easily.
– Large font : in most cases we will have to increase the font size and often the line spacing for correct readability.
– Mobile look: we must cfo email list facilitate the user experience by adapting the email style to what they are used to seeing on mobile devices. Adopting conventions already established for this type of device can help us. These conventions can be icons, object placement…
Here is an example of how our newsletter would look without applying responsive design (scaling to the size of the device) and applying it in the second case:



email-mobile-1

email-mobile-2

You can see that the second option implies a significant change in readability and usability.

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