Understanding where the market, society and our sector are moving is essential to offering our consulting and strategy services. However, it is not easy to know which is the right wave worth phone number database malaysia riding at a given time . Some waves quickly disappear, while others become established as key elements of our strategy. Do you remember when many thought that blogs were a passing fad? The same was said of social media and email marketing. Now, they are key in campaigns for lead generation, brand activation and customer relations.
But it is also easy to be fooled by flashy headlines and the hype of the moment . There are thousands of examples: Google Glass, the metaverse, NFTs… And then there is the wave that is already over, that we have to say goodbye to, like that of X (formerly Twitter) which is no longer a communication tool for brands and institutions, since it has become a dangerous zone of conflict between radicals.
At Bannister Global we are betting on a series of trends that are set to influence a marketing strategy for 2024 .
