Unlike the impression that classic drama viewers are mainly those born in the 1980s and 1990s, the interest of those born in the 2000s in old dramas has also increased significantly. The "Youku Classic Drama Viewing Report" shows that in terms of the age distribution of viewers who re-watch classic dramas, those born in the 2000s account for 28.32%, nearly 30%, becoming the main force of the new generation of re-watching classic dramas, and they will give full play to their hands-on ability to "output secondary creation" for the works that "get them hooked".
For example, they will share plot editing videos and drama review analysis on lebanon whatsapp number data 5 million platforms. They are also keen to imitate classic lines, character expressions and clothing styles in old dramas, and carry out secondary creation and dissemination through short video platforms, forming a unique cultural trend.
The key reason why classic old dramas can deeply attract young audiences is that they can evoke deep emotional resonance in their hearts. For the younger generation, these old dramas are often closely linked to their memories of childhood or adolescence. For example, "Journey to the West" is a mythological masterpiece that has accompanied several generations of people growing up. Its fantastic plot and vivid characters have long been deeply imprinted in the hearts of the audience.
At the same time, classic old dramas are without exception rich in cultural heritage, which is also an important reason for their enduring charm. "Dream of Red Mansions" depicts the life of ancient Chinese aristocratic society with its delicate brushstrokes, showing rich traditional cultural elements such as poetry, etiquette and costumes, architecture and gardens, etc., and is known as the epitome of Chinese traditional culture.
Video platforms also play a crucial role in the resurgence of classic old dramas. Major video platforms have invested heavily in purchasing the copyrights of classic old dramas, and have integrated high-quality film and television resources scattered across different channels onto their own platforms, making it convenient for audiences to watch them in one stop.
Classic old dramas have successfully attracted the attention of young audiences through the dual drive of emotional resonance and cultural heritage, which has undoubtedly injected a new vitality into the film and television entertainment industry, and also triggered a series of commercial chain reactions in multiple fields such as video platforms, brand marketing, peripheral consumption, and advertising investment, creating huge economic value. How the commercial value of the craze for checking in for classic old dramas will be further expanded and sublimated is also worth everyone's attention.
Unlike the impression that classic drama
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