What is brand image?
First of all, it is important to understand that a company's brand is its DNA . Your brand is what allows you to differentiate your products or band phone number data services from the competition. And more than that. The practice ranges from the logo to the words, passing through all areas of graphic design related to communication , with the aim of transforming symbols into positive emotions and sensations that will then bring back memories for the consumer. Thus, over time, a connection is created between the consumer and the brand.
When we talk about brand image, Wikipedia defines it as the perception of the brand's identity in the minds of consumers. It also defines it as “The set of mental representations, both cognitive and affective, that a person or group of people have about a brand or a company.”
As we explained in our post about graphic design, the Brand Manager will be the professional in charge of working on the brand, giving it a defined and personalized identity.
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Why is it important to work on your brand image?
Having a bad brand image can be a real disaster for your business. On the other hand, a strong and established brand has a better track record when it comes to selling, since it has earned the valuable trust of customers. If the brand is well-known and has a good perception by consumers, there is a good chance that they will return to it.
But how do you become a well-known brand? By strengthening it, working on all the visual elements that represent the values of the products and services that characterize it. These values and emotions, which are transmitted through the brand image and the branding strategy, are what will differentiate you from the competition and make you grow.
Working on it is key to consolidating your brand, gaining prestige and recognition. It will generate visibility and offer you a competitive advantage in an increasingly fierce environment.
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Advantages of having a good brand image
It makes you stand out and differentiates you from the competition
Having a strong brand that matches your company's values will make you unique. It will also make the company recognizable and, consequently, allow you to differentiate yourself and stand out from the competition. Something that is extremely important in many highly competitive sectors.
It gives added value
Surely you have bought products more than once because of what the brand behind them has conveyed to you, right? That's because a good brand image gives added value to your product or service.
Increase the reputation and value of your business
A strong and solid brand is associated with reputation. This increases the value of your company, makes you more competitive and allows you a greater margin when setting higher prices. If customers already trust your brand, they will be willing to pay more for it.
