What is web design?
Web design is the activity of planning, designing, maintaining and creating websites . As a business's calling card on the Internet, its design is crucial to 99 acres phone number data capturing the attention of users. Its main objective is to respond to the needs of potential customers and offer an exceptional user experience.
Furthermore, web design is responsible for reflecting the brand image , becoming a fundamental ally in making a good impression and fostering connection with the public. A coherent and visually attractive design not only improves brand perception, but also helps differentiate a business.
web design and seo
What aspects are important for web design?
Having a nice website is not enough, there are other factors that make up the strategy behind a website. Taking them into account will determine, in part, its success. Some of the most important are:
Structure
It is important that the elements that make up the structure of the page are well organized and ordered. It is recommended that the structure be simple to facilitate navigation and understanding of the page.
Visual elements
The aesthetics of the website must be able to capture the attention of users. There must also be visual coherence (logo, colors, typography, images, etc.), in accordance with the brand image. This will reinforce the brand, convey professionalism and generate greater confidence among potential customers.
Usability and functionality
The website should have intuitive and easy navigation for the user. They should be able to find what they are looking for easily. Do you have an online store? Make it easy for them to buy or they will leave.
Responsive design
There is no doubt that if you want to reach all your potential customers, your website must be adapted so that users can navigate without difficulty from any device. In fact, for Google, it is essential.
Page speed
Loading times must be kept to a minimum if we want to retain users. Remember that according to Google, a page that takes more than 2.5 seconds to load is detrimental to the user experience . Thus, we see that the design of the website will depend on factors as important for SEO as the user experience.
seo web design
What is SEO and what aspects are important for positioning?
As we explained in our post dedicated to SEO , we hear about it constantly, but do you know what it is? Search engine optimization, search engine positioning or SEO, is the process of improving the visibility of a website and positioning it in the first results.
SEO is necessary if we want to achieve reach and visibility for our website. Or in other words: so that our website is found by our target audience. In addition, it is essential because it ensures that your website is useful for users, as well as for search engines. Let's see what is important for organically positioning a website:
