Business2Community has a unique lead scoring system that is easy to use and designed for B2B businesses. The system uses a simple matrix. When plotting each bahrain phone numbers lead into the matrix, you ask four questions (Job Title, Department, Company Type, and Company Size). Compare the answers to your customer personas, and depending on the answers received, you will assign one of four points to the lead. These include:
Best Answer Received: 4 Points
2nd best answer: 3 points
3rd best answer: 4 points
Negative Answer: Negative Score
What is predictive customer scoring?
When trying to determine the right lead score, there are a few steps that every company needs to take. First, you'll need to audit your sales funnel. Then, you'll need to design a customized lead scoring system and improve collaboration between your marketing and sales departments.
However, once all this is done and working properly, you should move on to predictive lead scoring. This type of system is powered by artificial intelligence (AI) and helps you speed up and optimize your sales process . Predictive lead scoring aims to predict when a customer will finalize a purchase and whether they are a good fit for your brand from the very beginning.
You probably already do all this manually! If your marketing team uses historical data and customer personas to determine who is likely to make more effort, you’re also predicting your lead score. However, once you start getting more leads, AI can help you automate all of this and give you more accurate results.
How to Use Lead Scoring for Your Business
When using lead scoring for your business, it's important to start by understanding who your customers are. Once you've done this and have a clear idea of what your sales funnel looks like, you can start to define the type of customer journey your leads should go through.
Lead scoring can be automated by a CRM system or specialized software. It doesn’t require a lot of budget and resources, but it can provide impressive benefits, including:
Increase sales efficiency – Lead scoring tells you when a prospect is ready to buy, so your sales department doesn’t have to focus on leads that may not make the cut.
Increase marketing effectiveness – Lead scoring can help you understand the return on your marketing investment.
Improve collaboration between sales and marketing – Lead scoring allows you to improve collaboration between both departments and work to generate more valuable insights.
Increase Revenue – Lead scoring allows you to focus on specific segments of your market and audience, limit costs, and increase revenue.
Lead scoring is a great way to determine what leads to focus your efforts on. Once you choose a scoring model that works for you and apply it correctly to your business, you’ll never go back. With the many benefits that LeadScore offers, there’s no reason not to use it today.
