Lead grading complements scoring by evaluating the overall fit of a lead within your target market. A lead from a large enterprise in your target industry would receive a higher grade than a lead from a smaller, unrelated business. Use them both and you’ll get a nuanced understanding of lead quality.
What are some methods for nurturing leads?
Once you’ve established your scoring and grading, your next step is to strategize ways to nurture your leads. You can do this with:
Email drip campaigns:
An automated email sequence like a welcome note to new afghanistan phone number list subscribers helps nurture them toward a first purchase. The goal of drip marketing is to keep leads engaged over time by delivering a sequence of targeted and relevant messages.
Webinars and virtual events:
These allow you to get customer insights and interact directly. A software company, for example, might organize a webinar series showcasing advanced features with a Q&A at the end.
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