Hybrid sales as a strategy for constant changes
Hybrid sales may sound like an a deep dive into the demographics of the u.s. chinese population alternative and new term that does not yet have a clear definition. The truth is that if we look back and see how sales have evolved, we can see that it has gone through several phases necessary to adapt to changes in society and consumers.
The salesman of yesteryear was an order taker and dispatcher. Later he became a supplier of information about the products he sold and helped the customer decide on his purchase. Later we can find a change in sales that consists of chasing the customer, but over time this has not had a place as marketing skills have developed. For some years now, sales consist of knowing the customer thoroughly, how he thinks, what motivates him to buy and using a series of non-invasive techniques that manage to attract the customer and make him fall in love.
It is about converting the customer's needs into business opportunities and that is when you manage to convince the customer through emotions and experiences. With the arrival of the Internet, the salesman is no longer a purely physical figure, but is transferred to the screen and other types of strategies are necessary to achieve the same effect as a salesman.
The Hybrid Seller
The hybrid salesperson figure consists of combining with ease the skills and techniques of face-to-face purchasing with the digital skills of online sales. Knowing how to combine both channels is difficult, since it is more complex to create the emotional connection that a salesperson is capable of making in person and issues such as punctuality and technology come into play, leaving improvisation completely aside.
Hybrid sales already existed before Covid, but it has been boosted by Covid. Social media is also a breeding ground for a new way of selling. So much so that there is already talk of social selling, interacting and creating relationships with your potential customers through social media to generate sales.
