Fortunately for all brands that intend to launch products on the market, there are some strategies to promote products in their launch phase and that is what we are going to tell you about below.
What does launching a new product on the market entail?
First of all, launching a product on the market is a complex process that requires a lot of effort and research. This is because bringing the product to market correctly is very important to have a secure market.
Launching new products is business owner database becoming increasingly difficult as companies face stronger competition. That's why a good way to differentiate yourself when launching new products is to use promotional marketing techniques or direct to consumer promotions .
With promotional marketing , you can impact consumers in a different way, communicating special campaigns or using it as a commercial boost with omnichannel and dynamic solutions to bring your brand closer to consumers.
The advantage of promotional marketing is that it can be present at several points in the launch process. Want to know how? Read on.
Promotional marketing actions to promote your products
Using promotional marketing to launch new products works in all types of markets, makes a huge difference and gives very positive results in digital markets where interactions are very dynamic. That is why promotional marketing techniques are closely related to omnichannel .
On the other hand, promotional marketing is one of the strategies that provides the highest ROI for brands, which is why the promotional marketing actions that we present below are used more and more every day for the launch of new products.
Consumer Activation
To promote a new product, the goal is to increase its visibility in the market. Specifically, these strategies are called consumer activation strategies precisely because they promote sales, but also brand awareness and recall.
We are talking about Sampling , for example, with which consumers will be able to try the products before purchasing and you will be able to awaken their senses, achieving good acceptance.
Among the strategies to activate the consumer, we also have the well-known gifts , discounts or raffles , to encourage purchases and promote the acceptance of new products in the market.
Connecting the physical and virtual world
Omnichannel is more present than ever. Through gaming campaigns we can learn about the profile of consumers, as well as obtain valuable data for decision-making.
Connecting the physical world with the digital world ensures great consumer interaction and high engagement .
As you can see, strategies to promote a product based on promotional marketing techniques have a common goal: to provoke a positive and immediate effect on the consumer's customer journey.
Needless to say, all these promotional marketing actions would be meaningless without good promotional logistics management. As you may already know, this is the process of transporting promotional items to the places where they will be presented, in a timely manner, as well as their subsequent collection and storage.
