Google Analytics 4: learn how to improve your e-commerce!

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The new Google Analytics 4 (GA4) update is coming and it brings with it major changes that will impact your business. It is essential to be prepared and make the most of the opportunities that this new version of Google Analytics offers.

Starting July 1, 2023, Universal Analytics (GA3) will stop capturing all data, paving the way for GA4. Now is the time to prepare for this transition and ensure your ecommerce site is ready to reap the benefits of this update.

What is GA4?
GA4, or Google Analytics 4, is the latest version of Google Analytics and brings a modern, flexible approach to analyzing data across websites, apps, and other digital properties. Launched in October 2020, GA4 represents a significant upgrade over the previous version, Universal Analytics.

What are the main changes that the new tool will bring?
With this update, there are a few important changes being introduced. One of them is replacing the traditional e-commerce transaction model with el salvador mobile database events . Instead of focusing on transactions, GA4 tracks events such as product page views, product additions to carts, and purchase completions. This approach allows for greater flexibility and customization to meet the specific needs of your business.

Another significant change is the integration with Google Ads. Now, you can track the results of your advertising campaigns directly in the GA4 dashboard. This provides a more complete view and helps you optimize your campaigns, allowing you to better understand their impact on your sales.

Additionally, GA4 brings updated attribution models that take into account the role of different channels throughout the purchase process. This gives you a more accurate understanding of how your marketing strategies contribute to sales and helps you make more informed decisions.

The use of artificial intelligence is another new feature of GA4. Through it, it is possible to obtain more accurate and personalized insights into user behavior, allowing a deeper understanding of your customers' needs and preferences.

GA4 also emphasizes the use of first-party data, such as customer data, rather than relying solely on third-party data. This ethical approach ensures more reliable data collection and more accurate analysis.